We’re excited to announce that HPL Superior Lubricants is rolling out an all-new label design for 2025! Our previous labels, introduced back in 2016, have served us well—but it’s time for a fresh new look. One that represents the quality and performance you’ve come to expect from HPL.
What’s staying the same?
Our full synthetic, industry-leading lubricant formula. That hasn’t changed a bit. You’ll still get the same tested, proven, and perfected performance our products have always delivered.
What’s new?
Along with the new label design, we’ve updated our old tagline “with boosted technology” to something more descriptive:
“Engineered with Zinc + Moly Technology” on our motor oils and "Engineered with Performance Technology" on the remaining lubricants.
You’ll also now see “Full Synthetic” clearly featured on every label—because we know that matters to you.
These changes highlight the quality and performance of HPL oils. We understand our customers care about what’s inside the bottle — its time the outside is held to the same standards
Full Line of Synthetic Performance
HPL has a complete product line to include everything from Motorcycles , ATVs / UTVs, and side-by-side kits to gear oils, European motor oil, diesel oils, break-in oil, automatic transmission fluids, engine assembly lubes, and cleaning agents. Whether it’s your daily driver, weekend warrior or all our race car — we’ve got something for every corner of motorsports.
Transitioning to the New Look
As we move through existing inventory, some of you may still receive products with the previous label design. Rest assured, it’s the same full synthetic formula inside. But soon enough, you’ll start seeing our refreshed look at the track, in the shop, and in your garage.
If you happen to be one of the first to get your hands on the new-labeled products—snap a photo or take a video and send it our way in a social media message! We’d love to feature your content on our channels.
Thanks for being part of the HPL family. Here’s to a new look and continued performance in 2025 and beyond.